Below are insights from a study of social and psychological factors that impact voting, along with a segmentation of Latino non-voters, both based on a national poll of 2,800 eligible Latino voters. For actionable takeaways designed specifically for use by organizers, see an accompanying list, “For Organizers: Considerations for Latino…

Below are ideas for organizers to consider in their programs to mobilize Latinos. They build on results from a national poll of 2,800 eligible Latino voters that looked to identify actionable factors to explain the Latino turnout gap.¹ Latinos consistently turn out at lower rates than other racial/ethnic groups. For…

A collaboration between Equis Research and Equis Institute Equis regularly monitors a variety of narratives that proliferate in digital spaces. We do this to understand what kind of information Latinos interact with online, including disinformation, misinformation and hyper-partisan content, all in both English and Spanish. (Our latest narrative landscape report…

A collaboration of Equis Research and Equis Institute. The need to reach and engage Spanish-dominant Latinos couldn’t be clearer. In survey after survey, we see evidence of Spanish-speakers being under-engaged: much more likely than the English-dominant, for example, to say they are undecided in contested elections, or to report they…

As part of a goal to bridge the disconnect between the political establishment and oft-neglected Latino voters, Equis Labs is conducting a series of digital tests that look to identify effective approaches for messaging and engagement. Today’s test looks at the use of “caring” in Democratic messaging. In a 2020…

by: Carlos Odio and Rachel Stein, Ph.D. A collaboration of Equis Research and Equis Institute Today Equis is releasing Part Two of a post-mortem on the Latino vote in the 2020 election. The REPORT IS HERE. In Part One (available HERE), we attempted to document the nature and composition of…

Equis has been conducting a post-mortem of the Latino vote in the 2020 election, specifically geared toward (a) documenting where Trump and the GOP made gains with Latino voters (and where they didn’t), and (b) trying to explain that movement. Today we are releasing Part One of the post-mortem, focused…

Updated 10/30/20: added Pennsylvania; revised topper language for clarity Last month, Equis Research partnered with People for the American Way on a series of vote simulations to pinpoint the levels of Latino support and turnout Democrats need in order to win in key battleground states. To help reporters and advocates…

The Hispanic vote in Florida will likely be analyzed in these last days of the election, and in its aftermath, in terms of its two largest subgroups: Cubans and Puerto Ricans. Less discussed, until very recently, is a constellation of some 18 national origin groups, including Mexicans, Colombians, and Dominicans…