A collaboration of Equis Research and Equis Institute. The need to reach and engage Spanish-dominant Latinos couldn’t be clearer. In survey after survey, we see evidence of Spanish-speakers being under-engaged: much more likely than the English-dominant, for example, to say they are undecided in contested elections, or to report they…

As part of a goal to bridge the disconnect between the political establishment and oft-neglected Latino voters, Equis Labs is conducting a series of digital tests that look to identify effective approaches for messaging and engagement. Today’s test looks at the use of “caring” in Democratic messaging. In a 2020…

by: Carlos Odio and Rachel Stein, Ph.D. A collaboration of Equis Research and Equis Institute Today Equis is releasing Part Two of a post-mortem on the Latino vote in the 2020 election. The REPORT IS HERE. In Part One (available HERE), we attempted to document the nature and composition of…

Equis has been conducting a post-mortem of the Latino vote in the 2020 election, specifically geared toward (a) documenting where Trump and the GOP made gains with Latino voters (and where they didn’t), and (b) trying to explain that movement. Today we are releasing Part One of the post-mortem, focused…

Updated 10/30/20: added Pennsylvania; revised topper language for clarity Last month, Equis Research partnered with People for the American Way on a series of vote simulations to pinpoint the levels of Latino support and turnout Democrats need in order to win in key battleground states. To help reporters and advocates…

The Hispanic vote in Florida will likely be analyzed in these last days of the election, and in its aftermath, in terms of its two largest subgroups: Cubans and Puerto Ricans. …

Benchmarking where and when the Latino vote could be pivotal in the 2020 election Equis Research partnered with People for the American Way on a series of vote simulations to answer a few related questions: What levels of Latino support and turnout do Democrats need to win in key battleground…

Equis Research is going into its vault and releasing data that had previously only been available to its subscribers. Today, we are looking at a survey of Cuban-American voters in Florida conducted in November 2019, along with focus groups from both then (September 2019) and now (June 2020). Why we’re…

Some insights from Equis Research data & analysis This is the second in a series of posts where the Equis Research team is digging into its data to provide context on the Latinx vote in this year’s presidential election. Equis Research works with a team of polling firms — GBAO…