On Latinos, Misinformation and Uncertainty: New Polling Insights

  • COVID-19 (e.g., “kids can’t get sick from COVID-19”)
  • Right-wing narratives (e.g., “Trump won the 2020 election”)
  • Left-wing narratives (e.g., “Trump faked COVID-19”), and
  • Non-partisan narratives (e.g., “the moon landing was faked”).

Our biggest takeaways from this exercise:

  • The landscape of misinformation is characterized both by a high level of familiarity with the narratives we tested and also a high level of uncertainty about whether these narratives are true or false;
  • In fact, we walked away believing that uncertainty is a much more important focus of attention than belief;
  • As such, we also saw the potential strategic value, counter to some conventional guidance, of airing out and debunking certain narratives;
  • And we concluded that “susceptibility” is not the right framework for understanding (or countering) disinformation, misinformation or propaganda.

There was a high-level of familiarity with the narratives we tested.

Conclusions & Recommendations

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Creating a better understanding of the Latino electorate

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Creating a better understanding of the Latino electorate

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